Americans rode in 2024
A record 35% of Americans age three and older rode a bike at least once.
2026 Partnership Platform
The sharp end of American mountain bike racing.
Seven race days. Two iconic destinations. One national platform connecting brands with the riders and fans moving the sport forward.
Explore the impactFayetteville, AR + Vail · 2026
EST. 2009
1,480 UNIQUE RACERS◆2,856 RACE STARTS◆44 STATES◆12 COUNTRIES
The XC moment
Cross-country is moving from niche to national momentum.
A record cycling base, a fast-growing youth pipeline and American success at the highest level are converging around XC.
Youth cycling growth
A new generation is entering the sport and building lifelong riding habits.
Young NICA riders
More than 1,055 teams create a nationwide pipeline into competitive mountain biking.
World Cup overall champion
Christopher Blevins put American XC at the top of the global standings.
Category leadership
North America’s largest XC series.
With 1,480 unique racers and 2,856 starts in 2026, the US Pro Cup is the continent’s biggest cross-country series—and its most concentrated sponsor platform.
2,856race startsAcross 7 days of competition
FAYFayetteville, AR
VAILVail Lake, California
44states represented
12countries represented
Largest-series claim based on US Pro Cup 2026 organizer registration and race-start data.
Proposed 2027 calendar
Two rounds. Two destination race venues.
From the purpose-built trails of Northwest Arkansas to Southern California’s Vailocity Park, the proposed calendar gives athletes and partners two distinct national stages.
01
02
Social momentum
The action travels far beyond the tape.
A discovery engine for mountain bike culture—built on high-intent event moments and a majority-new audience.
Every race. Live and free.
The series becomes a broadcast platform.
Every US Pro Cup race is streamed live on InsiderMTB.com—giving fans free coverage and giving partners visibility beyond the venue across multiple digital platforms.
10Mchannel views
100%of races streamed live
FREEcoverage for every fan
InsiderMTB.comYouTubeMulti-platform distribution
Watch the raceOpen full broadcast ↗
Owned media
Fans don’t just scroll. They go deeper.
From race discovery to schedules, results and stories, the event website turns attention into sustained engagement.
278KPAGE VIEWS
93KVISITS
48KUNIQUE VISITORS
Jan 1 – Apr 18, 2026Audience profile
Global reach. Prime buying years.
Top age cohorts
60.3% across the top three reported cohorts
TOP COUNTRIES
01United States
02Mexico
03Canada
04Spain
05United Kingdom
The core XC consumer
Put your brand at the center of the category.
The US Pro Cup gathers the racers who train, travel, compete and invest in the sport. This is concentrated access to the people who influence equipment choices, shape local riding communities and define what is next in XC.
1,480qualified racers
7high-intent race days
44states in one community
From the Race Director
“The US Pro Cup is redefining XC racing in North America. As the fastest-growing XC race series in America, we bring world-class competition to U.S. soil—giving athletes the chance to earn UCI points, race for substantial prize money, and gain exposure through live broadcasts and high-impact social content.
We’re building what North American racing has been missing for the last decade: a legitimate, premier XC race series that supports athletes, engages fans, and pushes the sport forward. Join us in shaping the future of cross-country racing.”
Destination impact report
Race weekends create value far beyond the course.
XC racers travel with families, teams and support crews—activating lodging, dining, retail and the broader outdoor economy.
Organizer-reported economic impact
Organizer-reported economic impact
Combined economic impact
The partnership opportunity
Win with the people who live XC.
Build a program across live racing, social storytelling, digital content and on-site experience—putting your brand in front of the category’s most committed racers.
LIVE EVENTSOCIALCONTENTEXPERIENCE